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The 1st Shop of Coffee Prince (커피프린스 1호점, or Coffee Prince) is a South Korean drama that began airing on July 2, 2007. It is based on the novel of the same name written by Lee Sun-mi. It stars Yoon Eun Hye from Princess Hours, Gong Yoo from One Fine Day, Lee Sun Gyun from White Tower and Chae Jung Ahn.
The drama is a love story between a tomboyish woman pretending to be a man and a young food empire mogul. It contains "pseudo-homosexual" elements, because the man does not initially know of the tomboyish woman's true gender.
Choi Han Kyul (Gong Yoo) is the cocky son of a very rich family that owns a food corporation. He has never had a job and doesn't care for responsibility.